Promotion Playbooks

Promotion Playbooks

Your Promotion Playbook Is Full of Half-Used Batteries: How to Test Each One for Power

Introduction: Why Your Promotion Playbook Loses PowerYou've probably felt it before: a tactic that used to bring in steady results now barely sparks a...

Promotion Playbooks

The Junkyard Mechanic's Guide to Promotion Playbooks: Why Your First Attempt Is Just the Blueprint for a Better One

This guide explores the practical art of building promotion playbooks from a beginner-friendly perspective, using the metaphor of a junkyard mechanic ...

Promotion Playbooks

Your Promotion Playbook Isn't Broken, It's Just a Box of Loose Nuts: How to Sort and Reuse Every Strategy You've Tried

Feeling like your marketing playbook is collecting dust? You're not alone. Many marketers and small business owners look at their past campaigns—email...